Saturday, 6 June 2015

Change is Coming.....

So over the last couple of weeks we've been having some serious talks in the +Dead With Tequila Tomb.

The end of July will mark 1 year of Dead With Tequila, and we have decided that some big decisions need to be made about how we do things, both on Storenvy and in the Tomb.

Change is coming.

We have got so many new ideas, and feel that the way we currently operate just isn't gonna cut it for all the craziness that's in the pipeline. These new ideas and plans show more of who we are, both as individuals and as a brand; not that the items currently available don't do that, but the awesomeness that we have in store for you does so even more! We really want to develop our style and personality in this next year, and hopefully in doing so can grow our brand that is Dead With Tequila. We want to flaunt our dark and twisted, weird and wonderful, creative and quirky sides. So far we don't feel as though we've been able to do that. We want to make a statement. We want to be able to be like " 'Boom!' This is us. Yes, we're young and arguably inexperienced, but we've worked our asses off and created something pretty amazing with absolutely nothing at all, and we're proud of what's been achieved!"

That's really the truth of ALL of this...If you told me two years ago that I'd be here, running and creating a small business, I would have thought you were crazy. Believe it or not, this isn't a life long dream of mine. I haven't spent years of my life imagining what it would be like to run my own business with my best friend, and considering all the potential names for it. Dead With Tequila is really the result of me throwing away three years worth of work because I got sick, and to continue on studying was no longer going to be a viable option for me. Dead With Tequila only exists because, I happened to have the most incredible best friend, who was willing to take a chance with me, with this crazy idea, stand by me and help add to the craziness of it all. This was one of those times where neither of us had any idea about what we were doing, but being to stubborn to back down from the challenge, went ahead and did it anyway; and if we got stuck, well hey, that's why the world invented Google.

This first year of Dead With Tequila has really been about us finding our feet. Learning. We didn't have any aims or targets for the last year; the way we saw it, just opening the store was an achievement! Then the fact that we had more than 1 page view was a shock....Then actually making a sale....We refreshed the page about three time to make sure it wasn't a mistake! We couldn't believe it. Now that we feel we know what we're doing, understand how the relevant platforms work, we can now start putting all our plans into place. 

Some of these ideas that we have aren't new; they've been with us right from the start, unfortunately we had to learn to walk before we could run. This was probably the only time my mum got involved with the business side of things, (she runs about 3 for various people) other than educating me and Carrie on how tax works (still don't think I understand it!). Her advice was to pace ourselves, and in the process let our ideas develop. So, we've held back. We are now ready to start unleashing the crazy on you! 

The way that we group our items is going to be big change. Our products will no longer be grouped by type e.g. Wire Bracelet or Elasticated Bracelets etc. We have decided to create themed collections, any new products will be produced as part of a theme, meaning that we can really spread our creative wings. Some of the names that have been tossed around for these collections are just wicked! But you're just gonna have to wait to see what they are. We haven't quite worked out the finer details of how we are going to go about implementing this overhaul yet. At the moment it seems like the best choice is to close the store for a day or so. It's been discussed that we may release one of these new collections at a time, say one a month or something. The problem with this would be that some items may have to temporarily disappear. 

Some of the current collections will stay. Most likely the Accessories, Posters and Original Art mainly because the items currently in these collections won't fit with the new themes. Hopefully more of these collections will be raising money for other charities.     

So lots to be doing, sea things, evil bunnies, weird and wacky stuff!! I hope you're just as excited as I am about all this! 

As usual leave your thoughts, comments, suggestions, magical unicorns, flying monkeys etc. below or come and bug me on twitter ;D  

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