There have recently been some changes at Storenvy, that if I'm being completely honest, don't sit very well with R and myself, and we now feel that it's time we moved on. Dead With Tequila has been on Storenvy for nearly two and a half years now, so this was not a decision that was made lightly. Within the last couple of months, Storenvy have introduced what they are calling a "Storenvy Fee". This is a fee payed by YOU, the customer, basically for shopping on the platform. We already pay commission on the marketplace sales (this comes out of our profits) and we are fine with that. In theory that commission is because it is a sale that the platform has generated for us and it goes back into things tech support for the sellers, customer service, keeping the platform running. But with this new Fee, on marketplace sales they get the commission WE pay and the Fee that YOU pay. YOU still pay this Fee even if we have generated the sale ourselves through our own marketing in our own store. We don't feel that is fair that you should have to pay a fee because you chose to shop there over anywhere else.
Now, just because we are not happy with this fee doesn't mean we don't understand why it has been brought in. This Fee is also suppose to go towards improving the customer service and all the other things that I mentioned before, and that's not a bad thing. In fact that's a great thing! The platform should develop and grow, and hopefully by doing so, improve. However they never actually told the sellers that they planned to implement this. We only got an email after some (understandably) angry people took to the Facebook group asking questions and demanding answers. The answers we were given didn't really address peoples concerns and still nobody seems to know exactly what is going on with it, and it's been a month.
The thing is it's not just the fee that has caused us to make this decision, although it has definitely played a key role. Storenvy is suppose to be the ideal place for "Indie" sellers. It even says so right at the top of the home page.
Okay, so it doesn't say it word for word, and this is an animation that changes. However the only bit that changes is the word "Brands". It changes to other words such as "Artist", "Makers" and "People". As much as there are a lot of sellers that fit that description, there are also a lot of mass production companies; as in multi-million dollar companies. They have as much right to sell items as everyone else does, but in becomes an issue when these become the store that the platform pushes to the top of the listings, and repeatedly make them featured brands. (Every store as a limit of 500 products. If you become a featured brand you get space for even more listings.) What this means is the marketplace is swamped with mass produced items and small businesses that work hard to produce unique, amazing items get pushed down to the bottom of the pile and are lucky if their products show up in the first thousand pages (depending on what you search, you can have over seven thousand pages to flick through).
This is something that has been bought up by several sellers. Most wanting to voice their opinion, and others because they feel it's unfair and want the issue addressed. Basically the answer that they got was to do more marketing (I'm paraphrasing here. But when you take all the wordy filler out of the given answer this is what was said.). Indie sellers that consist of stay at home mums, and young artists, and companies that only consist of one or two people, were basically being told to do more marketing to compete with multi-million dollar businesses, who probably have a department of a couple of hundred people that focuses on just marketing, let alone having to make products, do inventory, plan sales, create ads, do the marketing, and be active across social media. I think that a lot of people started to feel as though the platform wasn't interested in it's Indie sellers anymore. There a few other small things that contributed to us deciding to close up shop here, but these are the two big reasons.
I think we have perhaps out-grown Storenvy. We stared Dead With Tequila with absolutely no idea what we were doing and no experience of the crazy world that is e-commerce. Storenvy was a great place for us to learn (and boy, was there a steep learning curve!) and figure out exactly what Dead With Tequila is suppose to be and get the vibe right. For the record, I don't think Storenvy is a bad company; I think it's great in fact. I believe that they have a lot of good ideas, and good intentions to go with, it's just their execution occasionally misses the mark. But our time here has come to an end, and we must say good bye.
So what does all this mean?
It means that Dead With Tequila is MOVING!!! As of 2017 Dead With Tequila will be joining Tomb Buddies on Tictail. In the new year items will slowly disappear from the Storenvy store and materialize on the new Tictail store.
The majority of items will make it to their new home, but some wont be so lucky. We decided that we need a bit of a tidy up of the stock. So we might do a clearance sale, or some giveaways we're not sure yet. With this move comes a new look for Dead With Tequila. A more simple look. I think after nearly two and a half years, I have finally nailed down the colour scheme. So there'll be a new store that will look completely different from the Storenvy one, and the blog will therefore get a makeover to match. I've already started work on these and so far I'm really happy with it all. It looks amazing!
This move should also open up more opportunities for us, and allow us to expand and develop the way that we want to with out so many restrictions. The store is completely customizable, the discounts options are more versatile, there are more category options in the marketplace and a good focus on the small business/indie sellers and no product limit.
R and myself are excited about the future of Dead With Tequila and hope you will continue to follow us no matter where we end up with this. There are a lot of exciting things to come, and we can't wait to share them with you. It's a whole new beginning...
Congratulations! You made it to the end of what my be my longest post ever! As per usual, if you have any questions or comments feel free to leave them below, find me on Twitter, send a carrier pigeon with your message, or perhaps a flying monkey, unicorn or even a magic carpet.
